PAID SOCIAL CAMPAIGN
WESTIN
This campaign involved 2 days of on-location pre-production, 3 day shoot, 3 weeks of post production for a total of 9 unique creative videos spread across 42 assets.
While the TV production delivered a polished 30-second spot, we created 9 bespoke vertical social videos, producing 42 assets in total.
Our ‘Sidecar Campaign’ approach allows us to share talent, sets, hair/makeup, and wardrobe to ensure that the social content feels like an extension of the TV ad, while optimizing it for social.
These vertical videos seamlessly complement the TV spot, offering engaging, fast, and cost-effective content—all while staying true to the original creative vision.
Credits
Client
Westin Hotels via Marriott International
Agency
Riott Haus
Partners
Partizan
